About Us

In 2020, Karen Rodriguez, one of our founders, began her battle with Stage 4 breast cancer. Facing a daunting 26% survival rate, she made the courageous decision to fight—and that choice transformed her life. Through determination and resilience, Karen lost 90 pounds, gained the strength to overcome cancer, and discovered a new mission.

Pure Steel was founded with the purpose of supporting people not only in their fight against cancer and disease but in their everyday lives. Our commitment to giving back includes donating new gym equipment to schools in need and contributing a portion of every purchase to Susan G. Komen in support of breast cancer research.

This is just the beginning. We're here to change lives, give back, and stand beside those who need it most.