Built for strength
THE STRONGEST EQUIPMENT FOR YOUR BEST WORKOUT
AB Roller
plyo boxes
gym gear
A PORTION OF EVERY SALE DONATED TO BREAST CANCER RESEARCH
FEATURED PRODUCTS
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Original price was: $250.00.$199.00Current price is: $199.00. Select options This product has multiple variants. The options may be chosen on the product page
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$30.00 – $40.00 Select options This product has multiple variants. The options may be chosen on the product page -
$48.90 – $75.00 Select options This product has multiple variants. The options may be chosen on the product page -
$18.75 – $131.25 Select options This product has multiple variants. The options may be chosen on the product page -
$15.00 – $127.50 Select options This product has multiple variants. The options may be chosen on the product page -
$2.88 – $138.00 Select options This product has multiple variants. The options may be chosen on the product page
What’s better than The Pure Steel Ab Roller? The Pure Steel Ab Roller with new and improved wheels! Coming soon.
#upgrade #instafitness #gymequipment #puresteel
12 hours ago
The strongest equipment for the strongest dad in the world. Use code DAD2025 at checkout for 20% OFF ENTIRE PURCHASE!!! Sale ends Monday, June 16. Link to site in bio.
#fathersday #dadbod #fitnessmotivation #gymequipment
1 week ago
More exclusive colors from our limited collection. Only $199 for the toughest, fiercest, mightiest ab roller ever made. DM us to get yours today!
#abs #coreworkout #fitness #gym
1 week ago
Let’s go, Fit Expo! Join Pure Steel at the Anaheim Convention Center (Hall B) this August 2 and 3. Stick around for more info. #fitexpo #bodybuilding #fitness #musclecontest #gymequipment
2 weeks ago
These limited-edition rollers are going fast! Now only $199. DM us if you’re interested.
2 weeks ago
Strong bodies are built from training, but they’re protected in the kitchen.
When it comes to cancer prevention and peak performance, daily nutrition matters.
Stick to the outer aisles of the grocery store because that’s where the fresh, whole foods reside.
✅ Choose lean proteins like chicken or turkey.
🚫 Avoid lunch meats with sodium nitrates or sodium phosphates: these preservatives have been linked to long-term health risks.
Every meal is a chance to preserve your health, fuel your fitness, and fight for a stronger future.
Self care starts with being more aware of the conversations we have with our conscience and the food we put into our body 🍽️
#motivationmonday #grocerystore #outeraisle #nitratefree #delimeats #nonitrates #mealprep #grocerylist #readthelabels #puresteel #karenrodriguez #breastcancerawareness #phosphatefree #strongerchoices #breastcancerwarrior #susangkomen
2 weeks ago
Today, we remember the service, sacrifice and selflessness. We remember those who gave their all. 🇺🇸
In honor of our nation’s heroes we are offering 20% off all our equipment.
Use code “REMEMBER2025” at checkout.
This sale will end tomorrow at 6 p.m.
#heroes #memorialday #freedom #remember
3 weeks ago
In 2020, Karen Rodriguez was diagnosed with stage four breast cancer. As a mother and a fighter, she faced each day with quiet strength and deep faith.
Her three-year-old Kailani (at the time) may not have understood the word “cancer,” but could feel what mattered most, that mommy is strong, willing to fight while never being alone.
That quiet strength and love became the inspiration behind Pure Steel; humble, American-made fitness equipment built not just for training, but as a tribute to those who fight with grace, courage, and heart.
It’s not just about steel. It’s about the spirit behind it.
Made in America. Built for the battle. Inspired by love.
#throwbackthursday #babyofthefamily #kailani #testimonial #karenrodriguez #amidstthechaos #breastcancercommunity #childsperspective #breastcancerfighter #puresteel #fitnessequipment #usamade #homegymequipment #fightbreastcancer #breastcancerwarrior🎀🎗️
4 weeks ago