LET’S GO! #mrolympia #olympia #vegas #puresteel #bodybuilding #madeinusa

Thank you, @breaking_bullying , for sitting down with our founder Karen Rodriguez and exploring how Pure Steel’s ab roller has become a symbol of perseverance, transformation, and harmony. Forged in adversity and powered by family, Karen — the heart of Pure Steel — continues to prove that even in the darkest of times, there is always a way through. LINK IN BIO (“Finding Light in Darkness”)! Also available across all podcast platforms: Apple https://apple.co/4p7b65X Spotify https://bit.ly/4p6ffHx iHeart https://ihr.fm/3VDX8eh #puresteel #perseverance #transformation #cancersurvivor #antibullyingpodcast #podcast #fyp

This Labor Day weekend, use code: USAMADE15 on the Pure Steel website to take 15% off your entire order! #labordaysale #longweekend #hardwork #puresteel #usamade #promo

Now AS SEEN ON TV! A few days ago, The Phoenix went on-air for the first time ever. Thanks to @musclemanoftechnology and Good Morning San Diego, Pure Steel was given the extraordinary opportunity to showcase its dedication to craftsmanship and care. If you haven’t already, check it out for yourself. Watch the posted video, explore our website (in bio), and discover how Pure Steel can meet your every fitness need today. #phoenix #abroller #crimsonflame #midnightash #goodmorningsandiego #fitness #strengthtraining #coreworkout

With Pure Steel, anything is possible. On SUNDAY, AUGUST 24, the Phoenix Ab Roller makes its major-media debut with GOOD MORNING SAN DIEGO, Channel 9 Morning News! If you’re in the area, check us out at 9:20AM during the Fitness Segment. If not, be on the lookout that following Monday morning for a posted video of the segment. Special thanks to @musclemanoftechnology for this extraordinary opportunity. We couldn’t have made it here without you guys — our Pure Steel family. #goodmorningsandiego #puresteel #madeinusa #abroller #instafitness #fyp

America’s Finest City deserves America’s finest ab roller. #goodmorningsandiego #abroller #puresteel #madeinamerica

Introducing THE PHOENIX. Rise above the rest with Pure Steel’s reborn, state-of-the-art ab roller. Boldly ignite your core today with two exclusive colors: CRIMSON FLAME (for blazing intensity) and MIDNIGHT ASH (for a sleek and smoldering style). Resilient and robust, The Phoenix has been ultimately forged to conquer your greatest limitations and take you to new fitness heights. Only you can choose to soar. Choose THE PHOENIX. Price: $200 (pad not included) #abroller #fyp #phoenix #crimsonflame #midnightash #puresteel #fitness

The Phoenix Ab Roller @thefitexpo Training Zone!

Only 11 days left until @thefitexpo. Let’s do this. #thefitexpo #madeinamerica #fitness #fyp