Built for strength
THE STRONGEST EQUIPMENT FOR YOUR BEST WORKOUT
A PORTION OF EVERY SALE DONATED TO BREAST CANCER RESEARCH
FEATURED PRODUCTS
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$115.00 – $190.00 Select options This product has multiple variants. The options may be chosen on the product page


Introducing THE PHOENIX.
Rise above the rest with Pure Steel’s reborn, state-of-the-art ab roller. Boldly ignite your core today with two exclusive colors: CRIMSON FLAME (for blazing intensity) and MIDNIGHT ASH (for a sleek and smoldering style).
Resilient and robust, The Phoenix has been ultimately forged to conquer your greatest limitations and take you to new fitness heights.
Only you can choose to soar.
Choose THE PHOENIX.
Price: $200 (pad not included)
#abroller #fyp #phoenix #crimsonflame #midnightash #puresteel #fitness
2 days ago
The Phoenix Ab Roller @thefitexpo Training Zone!
6 days ago






Only 11 days left until @thefitexpo. Let’s do this.
#thefitexpo #madeinamerica #fitness #fyp
3 weeks ago
Nearly two weeks left until @thefitexpo lands in Anaheim! Come check out @puresteelinc at Booth 459 for a chance to win a $100 website gift card.
#thefitexpo #instafitness #usamade #gymequipment #puresteel
4 weeks ago
Rolling in hot to @thefitexpo this August 2-3!
#instafitness #usamade #gymequipment #puresteel #abroller
1 month ago
Couples that work out together stay together.
#fyp #couplegoals #fitnessmotivation #gymlife
1 month ago


What’s better than The Pure Steel Ab Roller? The Pure Steel Ab Roller with new and improved wheels! Coming soon.
#upgrade #instafitness #gymequipment #puresteel
2 months ago
Spot me, bro… or not.
#gymbro #instafitness #gymvideos #fyp
2 months ago

The strongest equipment for the strongest dad in the world. Use code DAD2025 at checkout for 20% OFF ENTIRE PURCHASE!!! Sale ends Monday, June 16. Link to site in bio.
#fathersday #dadbod #fitnessmotivation #gymequipment
2 months ago