This Labor Day weekend, use code: USAMADE15 on the Pure Steel website to take 15% off your entire order! #labordaysale #longweekend #hardwork #puresteel #usamade #promo

Now AS SEEN ON TV! A few days ago, The Phoenix went on-air for the first time ever. Thanks to @musclemanoftechnology and Good Morning San Diego, Pure Steel was given the extraordinary opportunity to showcase its dedication to craftsmanship and care. If you haven’t already, check it out for yourself. Watch the posted video, explore our website (in bio), and discover how Pure Steel can meet your every fitness need today. #phoenix #abroller #crimsonflame #midnightash #goodmorningsandiego #fitness #strengthtraining #coreworkout

With Pure Steel, anything is possible. On SUNDAY, AUGUST 24, the Phoenix Ab Roller makes its major-media debut with GOOD MORNING SAN DIEGO, Channel 9 Morning News! If you’re in the area, check us out at 9:20AM during the Fitness Segment. If not, be on the lookout that following Monday morning for a posted video of the segment. Special thanks to @musclemanoftechnology for this extraordinary opportunity. We couldn’t have made it here without you guys — our Pure Steel family. #goodmorningsandiego #puresteel #madeinusa #abroller #instafitness #fyp

America’s Finest City deserves America’s finest ab roller. #goodmorningsandiego #abroller #puresteel #madeinamerica

Introducing THE PHOENIX. Rise above the rest with Pure Steel’s reborn, state-of-the-art ab roller. Boldly ignite your core today with two exclusive colors: CRIMSON FLAME (for blazing intensity) and MIDNIGHT ASH (for a sleek and smoldering style). Resilient and robust, The Phoenix has been ultimately forged to conquer your greatest limitations and take you to new fitness heights. Only you can choose to soar. Choose THE PHOENIX. Price: $200 (pad not included) #abroller #fyp #phoenix #crimsonflame #midnightash #puresteel #fitness

The Phoenix Ab Roller @thefitexpo Training Zone!

Only 11 days left until @thefitexpo. Let’s do this. #thefitexpo #madeinamerica #fitness #fyp

Nearly two weeks left until @thefitexpo lands in Anaheim! Come check out @puresteelinc at Booth 459 for a chance to win a $100 website gift card. #thefitexpo #instafitness #usamade #gymequipment #puresteel

Rolling in hot to @thefitexpo this August 2-3! #instafitness #usamade #gymequipment #puresteel #abroller