Introducing THE PHOENIX. Rise above the rest with Pure Steel’s reborn, state-of-the-art ab roller. Boldly ignite your core today with two exclusive colors: CRIMSON FLAME (for blazing intensity) and MIDNIGHT ASH (for a sleek and smoldering style). Resilient and robust, The Phoenix has been ultimately forged to conquer your greatest limitations and take you to new fitness heights. Only you can choose to soar. Choose THE PHOENIX. Price: $200 (pad not included) #abroller #fyp #phoenix #crimsonflame #midnightash #puresteel #fitness

The Phoenix Ab Roller @thefitexpo Training Zone!

Only 11 days left until @thefitexpo. Let’s do this. #thefitexpo #madeinamerica #fitness #fyp

Nearly two weeks left until @thefitexpo lands in Anaheim! Come check out @puresteelinc at Booth 459 for a chance to win a $100 website gift card. #thefitexpo #instafitness #usamade #gymequipment #puresteel

Rolling in hot to @thefitexpo this August 2-3! #instafitness #usamade #gymequipment #puresteel #abroller

Couples that work out together stay together. #fyp #couplegoals #fitnessmotivation #gymlife

What’s better than The Pure Steel Ab Roller? The Pure Steel Ab Roller with new and improved wheels! Coming soon. #upgrade #instafitness #gymequipment #puresteel

Spot me, bro… or not. #gymbro #instafitness #gymvideos #fyp

The strongest equipment for the strongest dad in the world. Use code DAD2025 at checkout for 20% OFF ENTIRE PURCHASE!!! Sale ends Monday, June 16. Link to site in bio. #fathersday #dadbod #fitnessmotivation #gymequipment