These limited-edition rollers are going fast! Now only $199. DM us if you’re interested.

Strong bodies are built from training, but they’re protected in the kitchen. When it comes to cancer prevention and peak performance, daily nutrition matters. Stick to the outer aisles of the grocery store because that’s where the fresh, whole foods reside. ✅ Choose lean proteins like chicken or turkey. 🚫 Avoid lunch meats with sodium nitrates or sodium phosphates: these preservatives have been linked to long-term health risks. Every meal is a chance to preserve your health, fuel your fitness, and fight for a stronger future. Self care starts with being more aware of the conversations we have with our conscience and the food we put into our body 🍽️ #motivationmonday #grocerystore #outeraisle #nitratefree #delimeats #nonitrates #mealprep #grocerylist #readthelabels #puresteel #karenrodriguez #breastcancerawareness #phosphatefree #strongerchoices #breastcancerwarrior #susangkomen

Today, we remember the service, sacrifice and selflessness. We remember those who gave their all. 🇺🇸 In honor of our nation’s heroes we are offering 20% off all our equipment. Use code “REMEMBER2025” at checkout. This sale will end tomorrow at 6 p.m. #heroes #memorialday #freedom #remember

In 2020, Karen Rodriguez was diagnosed with stage four breast cancer. As a mother and a fighter, she faced each day with quiet strength and deep faith. Her three-year-old Kailani (at the time) may not have understood the word “cancer,” but could feel what mattered most, that mommy is strong, willing to fight while never being alone. That quiet strength and love became the inspiration behind Pure Steel; humble, American-made fitness equipment built not just for training, but as a tribute to those who fight with grace, courage, and heart. It’s not just about steel. It’s about the spirit behind it. Made in America. Built for the battle. Inspired by love. #throwbackthursday #babyofthefamily #kailani #testimonial #karenrodriguez #amidstthechaos #breastcancercommunity #childsperspective #breastcancerfighter #puresteel #fitnessequipment #usamade #homegymequipment #fightbreastcancer #breastcancerwarrior🎀🎗️

Meal prep and protein are essential for building muscle because they provide consistent fuel and the raw materials your body needs to recover and grow stronger. Products like @corepower support this process by delivering high-quality protein in a convenient way, making it easier to stay on track. *Whey protein is a common protein made from milk during cheese production, usually containing fats and lactose. *Ultra-filtered protein (like in Fairlife) goes through extra filtration to remove more lactose and fat, giving you a cleaner, higher-protein product with fewer carbs and calories. Nutrition is the foundation of bodybuilding. Training and induced stress to the body breaks muscle down, but nutrition builds it back stronger. Without the right source of energy, especially protein, carbs, and healthy fats, your body can’t recover, grow, or perform at its peak. Every rep inside and outside of the gym counts, but what you eat between workouts determines the results you see in the mirror. Everyone’s got their go-to… What’s your favorite protein drink right now? #fairlife #proteinshake #mealprep #puresteel #mealplanningmommies #bodybuildingnation #championyourrecovery #fairlifeprotein #abroller #corepower #marketrun #whey #ultrafiltered #protein #postworkoutsnack #weightlossprogress

Not all AB ROLLERS are created equal 💪 Our 4-wheeled Pure Steel Ab Roller delivers next-level stability and SUPPORT; especially for your core and forearms 🛼 No wobble. No strain. Just power & CONTROL 🎮 Most Ab Rollers rely on a single wheel and zero FOREARM support, which makes them wobbly, wrist-heavy, and less effective for true core development 🛞 That’s why we engineered Pure Steel 4-Wheel Ab Roller in the USA. For superior stability, SMOOTHER movement & full-core activation you can actually feel 🔥 Two MOMS. Two rollers. One question for you… Do you workout outside vs. inside or at the gym? Drop your answer below👇 #simplechoreography #puresteel #abrollers #morecontrol #insync #momswhoworkout #momswhomove #pikerollout #trainoutside #abwheel #makemovesnotexcuses #getoutside #getfitforlife #abwheelrollout

She Just Knew Something Was Wrong. Melody felt it before the doctors confirmed it; her mom Karen had stage 4 breast cancer. No clear signs. Just a quiet intuition. That gut feeling saved her life. Scenarios like this are why Pure Steel Fitness exists. Built on strength, awareness, and a personal connection to breast cancer, Pure Steel donates a portion of every sale to @susangkomen helping fund research and early detection. Because real strength isn’t just about lifting weight or looking swole; it’s about listening to your body, trusting your instincts, and taking action before it’s too late. Pure Strength. Pure Purpose. Pure Steel. #puresteel #familybusiness #motherdaughter #testimonial #listentoyourinstincts #breastcancerwarrior #karenrodriguez #6outof7 #daughtersexperience #fitnessequipment #madeintheusa #gymequipmentsupplier #sixthsense #breastcancerawareness #susangkomen

The butterfly effect proves that small shifts lead to big transformations. Small, consistent actions create powerful change over time. Just like building a strong back with Pure Steel fitness equipment, personal growth comes from focused effort, intentional movement, and the right tools to support your evolution. The straight-arm lat pulldown using our Butterfly Grip V Bar targets your lats, improves posture and stability on deadlifts. Combine straight-arm pulldowns and rear delt rows using Butterfly Grip for targeted lat isolation and rear delt activation. Pure focus, great range of motion, real results. 12″ Butterfly V-Bar SKU: PS-A-007 Category: Attachments Price: $120.00 Tuesdays select items are featured 10% OFF. Use code “10OFF” at checkout. Hand Crafted in California. Fitness Equipment Made in America. Invest in your health ➡️ PURESTEELINCUSA.com #backday #cablepulldown #lats #puresteel #fitnessequipment #cablepullover #fitnessinstruction #eternalfitfamily #latissimusdorsi #straightarmlatpulldown #reardelt #reardelts #breastcancerawareness #healthylifestyle

Time to change history. Together. Memorial Day Summer 2025 Giveaway Dropping May 17th. ✨ #puresteel #abroller #historiclabs #preworkout #history #becomehistoric #changeyourhistory #gymequipment #fitnessequipment #usamade #puresteelinc #makemovesnotexcuses #togetherwecanmakeadifference